We understand the now —

and help you grow toward what’s next



At Resolution, we believe that ALL MEDIA IS PERFORMANCE MEDIA. We take a brand forward approach to performance – considering context and setting expectations. We understand the tension between balancing a brand’s need for recognition with accountability in action. We understand the now—and help you grow toward what’s next.

We take the mantra of “Masters of Craft, Resolute in Practice”, as a full service media agency for high-growth, future-focused clients. We take the best Performance-based experts and capabilities, underpin them with Omnicom’s clout and resources, and amplify them with Omni, our holistic marketing operating system, to present full-funnel, 360-degree media and marketing solutions for tomorrow’s business leaders.

Our capabilities include:

Business Strategy
Commerce & Shopper Marketing
Consumer Insights & Analytics
Marketing Consultation
Marketing Science
Media Buying & Activation
Negotiation & Investment
Search (SEM & SEO)
Social & Influencer Marketing



We grow business by making all media behave like performance media with precision, effectiveness, and efficiency. We optimize based on audience priorities, performance to goal, seasonal fluctuations, and more.



An integrated data strategy and centralized audience approach produces sharper insights, smarter targeting, and minimized waste. In the new media marketplace, successful brands are embracing audience addressability far beyond Digital.



We’re not interested in innovation for innovation’s sake. Our approach is business driven; addressing gaps in the marketplace via bespoke solutions to satisfy strategic needs while delivering incremental efficiencies.

History of


Resolution was built from two divisions of Omnicom Media Group: Pathway and Resolution Media.

Pathway was launched in 2000 as one of the very first dedicated Direct Response agencies. Two decades of DRTV performance excellence made Pathway into one of the largest and most well-respected buying groups in the industry, consistently growing in scale, capabilities, and successful client results along the way.

Resolution followed a similar path of specialized expertise. Launched in 2003 and acquired by Omnicom Media Group in 2005, Resolution quickly became a leading provider of Paid Search, SEO, Website Optimization and Social Content Management, servicing OMG clients and serving as the Performance AOR for its own clients.

In 2019, Resolution merged with Pathway to form a bespoke, performance-based service offering to clients, backed by Omnicom’s unique scale and data capabilities.

We lean into our 40-year performance background, with the goal of making all media performance media, offering a complete suite of media capabilities and expertise.

We are Masters of Craft, and Resolute in Practice.



Unlocking Hidden Value in a Distracted Economy

While much of the industry spends its time and money trying to make headlines with things like flashy data provider acquisitions or tentpole events, we focus 100% on driving business results for our clients. This applies to our thought leadership program to add value for our clients and create the clearest differentiator for our agency.

With performance at our core, our platform is to drive to unlock the hidden value in a distracted economy. We are creating a new model that leverages addressable audiences to create a proprietary index to inform all buys (across all channels), driving performance with a new media currency.

We will launch this new capability with a schedule of thought leadership throughout Summer 2020. If you’d like more information on the program or to find out how we can help your performance needs, get in touch!