We are

Resolution

Our

Values

Tell It
Like It Is


We know it’s important to say exactly what we mean, always.

We believe in simplicity and clarity of thought.

Put
People First


A positive, caring and united culture is the best foundation for driving performance.

We push to discover connections — between ideas and between people.

Take
Smart Risks


We create our work with one eye to a microscope — one eye to a telescope.

We’re solutions obsessed and future focused. We make connections that drive action.

Listen
Before You Act


Results matter. We believe in smart thinking and intelligent action.

We don’t just say — we do. And, we have a legacy that proves it.

meet our

Leadership

Team

President

Craig Ellis

As President of Resolution, Craig is responsible for shaping the strategic direction of the agency and continuing to evolve Resolution’s performance marketing capabilities. Craig’s expertise shines in attracting, developing and retaining the best talent and ensuring clients receive the optimum marketing solutions to drive their business forward. In less than a year with Craig at the helm, Resolution has achieved outstanding results in attracting new business, growing current client business and revamping Resolution’s philosophy, positioning and branding.

Before joining Resolution, Craig served as Global Chief Operations Officer at IPG Mediabrands’ Reprise Digital in New York. At Reprise, Craig launched the integration of three digital agencies, overseeing the agency’s expansion from a search-only specialist business to a 40+ country global performance marketing network. Prior to Reprise, Craig was the Managing Director at ADP Group, a disruptor to the previously CPM reliant digital landscape where he pioneered digital performance marketing solutions for clients such as DELL, American Express, Citibank, HSBC, Hertz, and Qantas.

Craig

President

Managing Director, Investment

Eileen Wrobel-Katz

As Managing Director of Video Investment at Resolution, Eileen leads the day to day management for our portfolio of clients. Eileen has over 20 years of industry experience and is responsible for Investment strategy development and our positioning in the TV/Video marketplace. She is instrumental in the development of proprietary advanced tools and technology that provide clients with speed, accuracy, efficiency and improved quality.

Eileen’s high-level strategic thinking, knowledge of industry trends and the marketplace, and work to push the industry forward make her a well-respected leader in the media community. In leading Resolution’s video investment negotiation process, she ensures that the team is poised to navigate Programmatic, OTT, VOD and addressable platforms in today’s marketplace. Recently, her multi-platform Performance Video executions on ABC Network, Gameshow Network and BET took home awards including OMMA, 360 Trailblazer and the DTC Perspective National Ad Award. And, in 2019, Eileen was selected as a recipient of the DTC Trailblazers Award for her leadership in the field.

Eileen

Managing Director
Investment

Managing Director, Integrated Planning

Dale Travis

Named a Media All-Star by Adweek and a recipient of the DTC Perspectives Vanguard award for innovation and expertise in media, Dale is our Managing Director of Integrated Planning. In this role, he is charged with leading the planning practice by bridging Marketing Science, Investment and Strategy into actionable and accountable plans.

Dale has worked on a wide range of accounts spanning several categories such as energy, retail, pharmaceutical, telecommunications, travel, consumer packaged goods, media/entertainment, and finance. The most prevalent theme in Dale’s experience, however, is designing responsive communications plans that drive consumer response in direct and tangible ways, be it at the cash register (virtual or physical) or through superior brand health metrics. He also has extensive experience in developing robust accountability solutions through econometric modeling that have helped clients improve marketing ROI, drive business results and justify marketing spend to C-suite executives.

Dale

Managing Director
Integrated Planning

Chief Financial Officer

Jonavan Smith

With over 15 years of financial management experience, Jonavan is a seasoned decision maker and an expert in ensuring Resolution maximizes opportunities and sustains business growth. As Chief Financial Officer, Jonavan wears many hats as he oversees and directs the financial strategy and integrated operations for the entire organization. Jonavan manages annual billings for top global brands and orchestrates unique financial models, which has helped yield 6X the growth since coming on board to the agency in 2010.

Leveraging his expertise in data analysis and strategic business planning, Jonavan collaborates with leaders from Omnicom Media Group to define and execute all finance-related initiatives and plan for future growth, including budgeting, corporate reporting, forecasting and strategic planning. Prior to joining Resolution, Jonavan led portfolio accounting at Waterton Residential. He also spent five years at Ernst & Young, where he planned and executed financial operations audit for public and private companies in the manufacturing, healthcare, retail, and real estate industries.

Jonavan

Chief Financial Officer

Managing Director, Growth & Marketing

Kate O'Brien

Kate brings more than 15 years of digital marketing and digital strategy experience to Resolution. With a knack for daring ideas and a vision for new solutions, she leads sales and marketing teams to new heights by inspiring those around her to find creative ways to better serve clients. Her extensive skillset includes strategic planning, project management, advertising and social media marketing. Prior to Resolution, Kate worked at Hearts & Science and Annalect where she worked to bring intelligent solutions to power client business.

Based in New York, Kate enjoys lending her expertise to pro bono consulting work and volunteering at Brooklyn Women’s Exchange, a nonprofit shop selling handmade and craft goods. She also serves as a board member for Strong Rope Brewery, that offers handcrafted local and organic ales. She holds a Bachelor of Science degree from Florida State University, where she studied Communications.

Kate

Managing Director
Growth & Marketing

Managing Director, Dallas

Max Lufer

Max joined Resolution as the Managing Director of our Canadian operations in Toronto, before transferring to the US to open our business in Dallas in 2016. As Managing Director of Resolution’s Southwest operations, Max leads a team of digital marketers who work across our Southwest-based clients to drive strategy, innovation, and execution in SEM, Content Marketing and Social Media.

Max is a passionate digital marketing veteran with more than 15 years of experience driving performance media strategy, execution, process and insights for clients such as TD Bank, American Express, McDonald’s, Cisco, AT&T, P&G and Intel. Max believes that media strategy and planning must be data-driven and holistic, incorporating both offline and online data across devices to inform business decisions and overall methodology.

Max

Managing Director
Dallas

Managing Director, Digital Activation Lead

Bruce Kiernan

Bruce is a passionate, creative, results-driven leader with extensive experience in digital media, commerce strategy and execution, data and analytics. Bruce joins Resolution to lead our Digital team, with years of experience leading innovative programs across digital channels, with a specialization in performance media.

Bruce has made a career of driving disruption and growth, often at the very forefront of the industry, driving the most advanced digital capabilities. Highlights include leading AT&T’s programmatic team through the partnership and acquisition of Appnexus, formulation and growth of an eCommerce practice at GroupM’s Wavemaker in 2018, and most recently, oversight of digital performance activation as Senior Vice President of Accounts at Reprise Media. Bruce is a highly sought-after speaker and thought leader, regularly presenting at major industry conferences and symposia. His insights and opinions have been cited in a host of business and industry publications, including AdAge, Huffington Post, Digiday and MediaPost.

Bruce

Managing Director
Digital Activation Lead

US Lead, People & Culture

Kara O'Leary

With over 20 years’ global experience in talent development and building teams, Kara leverages her organizational effectiveness background and training in executive coaching to help drive innovative best practices across HR, Learning, Employee Engagement, DE&I, and Talent Acquisition. Kara has successfully created strategic talent initiatives within consulting organizations and high-growth media agencies, and her strategic approach to talent is a differentiator in the marketplace. Kara’s expertise in talent transformation and people operations has enabled her to be able to work effectively during rapid growth periods and build people and process capabilities to scale while maintaining operational excellence. Kara strongly believes in creating a coaching culture, with the power of listening as a critical component to understanding employee motivation, building effective teams, and managing the significant organizational change inherent in an entrepreneurial organization.

Kara serves on the executive committee at Resolution providing people-focused thought leadership around talent shifts, performance, succession planning, organizational design, compensation strategies, and diversity & inclusion efforts. Outside of work, Kara enjoys spending time traveling with her husband and nine-year-old son. You can find her visiting extended family and friends, traveling, trying new restaurants, and exercising (on occasion!).

Kara

US Lead
People & Culture

New Business

and Press Enquiries

Kate O’Brien

New Business
[email protected]

Gretchen Sword

Press Enquiries
[email protected]

Diversity, Equity,

and Inclusion

Putting people first starts with listening and learning. Resolution is committed to creating a diverse environment and is proud to be an equal opportunity employer.

We are on a mission to nurture and harmonize diverse ideas, experiences, and people to achieve a united culture of committed, forward-thinking individuals where everyone feels a sense of belonging and representation.

We do this by supporting our three pillars of consciousness, community, and culture.  These pillars guide us by:

  • Helping to build and raise awareness of diverse people and groups.
  • Promoting external engagement and outreach by sharing resources and knowledge.
  • Enhancing internal connections and deepening exposure to diverse experiences and representation.

Resolution Agency works closely with COOP Careers, a nonprofit “overcoming underemployment through digital skills and peer connections.”​ Our team of dedicated Resolutors has raised their hands to teach digital marketing workshops, conduct mock interviews, and host open house panels, as we continue to give back and do our part to educate the next generation of digital leaders.

More needs to be done, and we intend to do it by sharing our social capital – connections, network, referrals – as much as our technical skills.

Join

our team

Want to learn more? Hear from Resoluters and find out what it is like to work with us!

If you’re looking for a fresh approach,

we would love to hear from you