We are




Tell It
Like It Is

We know it’s important to say exactly what we mean, always.

We believe in simplicity and clarity of thought.

People First

A positive, caring and united culture is the best foundation for driving performance.

We push to discover connections — between ideas and between people.

Smart Risks

We create our work with one eye to a microscope — one eye to a telescope.

We’re solutions obsessed and future focused. We make connections that drive action.

Before You Act

Results matter. We believe in smart thinking and intelligent action.

We don’t just say — we do. And, we have a legacy that proves it.

meet our




Craig Ellis

As President of Resolution, Craig is responsible for shaping the strategic direction of the agency and continuing to evolve Resolution’s performance marketing capabilities. Craig’s expertise shines in attracting, developing and retaining the best talent and ensuring clients receive the optimum marketing solutions to drive their business forward. In less than a year with Craig at the helm, Resolution has achieved outstanding results in attracting new business, growing current client business and revamping Resolution’s philosophy, positioning and branding.

Before joining Resolution, Craig served as Global Chief Operations Officer at IPG Mediabrands’ Reprise Digital in New York. At Reprise, Craig launched the integration of three digital agencies, overseeing the agency’s expansion from a search-only specialist business to a 40+ country global performance marketing network. Prior to Reprise, Craig was the Managing Director at ADP Group, a disruptor to the previously CPM reliant digital landscape where he pioneered digital performance marketing solutions for clients such as DELL, American Express, Citibank, HSBC, Hertz, and Qantas.



Managing Director, Investment

Eileen Wrobel-Katz

As Managing Director of Video Investment at Resolution, Eileen leads the day to day management for our portfolio of clients. Eileen has over 20 years of industry experience and is responsible for Investment strategy development and our positioning in the TV/Video marketplace. She is instrumental in the development of proprietary advanced tools and technology that provide clients with speed, accuracy, efficiency and improved quality.

Eileen’s high-level strategic thinking, knowledge of industry trends and the marketplace, and work to push the industry forward make her a well-respected leader in the media community. In leading Resolution’s video investment negotiation process, she ensures that the team is poised to navigate Programmatic, OTT, VOD and addressable platforms in today’s marketplace. Recently, her multi-platform Performance Video executions on ABC Network, Gameshow Network and BET took home awards including OMMA, 360 Trailblazer and the DTC Perspective National Ad Award. And, in 2019, Eileen was selected as a recipient of the DTC Trailblazers Award for her leadership in the field.


Managing Director

Managing Director, Integrated Planning

Dale Travis

Named a Media All-Star by Adweek and a recipient of the DTC Perspectives Vanguard award for innovation and expertise in media, Dale is our Managing Director of Integrated Planning. In this role, he is charged with leading the planning practice by bridging Marketing Science, Investment and Strategy into actionable and accountable plans.

Dale has worked on a wide range of accounts spanning several categories such as energy, retail, pharmaceutical, telecommunications, travel, consumer packaged goods, media/entertainment, and finance. The most prevalent theme in Dale’s experience, however, is designing responsive communications plans that drive consumer response in direct and tangible ways, be it at the cash register (virtual or physical) or through superior brand health metrics. He also has extensive experience in developing robust accountability solutions through econometric modeling that have helped clients improve marketing ROI, drive business results and justify marketing spend to C-suite executives.


Managing Director
Integrated Planning

SVP, Finance

Jonavan Smith

With over 15 years of financial management experience, Jonavan is a seasoned decision maker and an expert in ensuring Resolution maximizes opportunities and sustains business growth. As SVP of Finance, Jonavan wears many hats as he oversees and directs the financial strategy and integrated operations for the entire organization. Jonavan manages annual billings for top global brands and orchestrates unique financial models, which has helped yield 6X the growth since coming on board to the agency in 2010.

Leveraging his expertise in data analysis and strategic business planning, Jonavan collaborates with leaders from Omnicom Media Group to define and execute all finance-related initiatives and plan for future growth, including budgeting, corporate reporting, forecasting and strategic planning. Prior to joining Resolution, Jonavan led portfolio accounting at Waterton Residential. He also spent five years at Ernst & Young, where he planned and executed financial operations audit for public and private companies in the manufacturing, healthcare, retail, and real estate industries.



Managing Director, Growth & Marketing

Kate O'Brien

Kate brings more than 15 years of digital marketing and digital strategy experience to Resolution. With a knack for daring ideas and a vision for new solutions, she leads sales and marketing teams to new heights by inspiring those around her to find creative ways to better serve clients. Her extensive skillset includes strategic planning, project management, advertising and social media marketing. Prior to Resolution, Kate worked at Hearts & Science and Annalect where she worked to bring intelligent solutions to power client business.

Based in New York, Kate enjoys lending her expertise to pro bono consulting work and volunteering at Brooklyn Women’s Exchange, a nonprofit shop selling handmade and craft goods. She also serves as a board member for Strong Rope Brewery, that offers handcrafted local and organic ales. She holds a Bachelor of Science degree from Florida State University, where she studied Communications.


Managing Director
Growth & Marketing

Managing Director, Data & Analytics

Meg Liu

As Managing Director of Data and Analytics at Resolution, Meg leads the day to day Marketing Science management for our portfolio of clients. Meg has over 15 years of industry experience across multiple disciplines, including media optimization, research insights, measurement, advanced analytics and modeling. She has spent her career working in research and analytics for startups, media agencies, advanced analytics partners, and on the client side. She is eloquent across multiple analytical methodologies from consumer research, test/learn and econometric modeling.

Meg’s analytical thinking blended with experience extracting consumer insights makes her a well-rounded leader in the industry. Specifically, she has extensive experience in leveraging research analytics and advanced measurement (MMM, MTA) to optimize marketing investments. Meg has also worked on a wide range of accounts spanning many categories such as CPG, Beer/Wine/Spirits, retail, pharmaceutical, telecommunications, luxury, auto, media/entertainment, and finance.


Managing Director
Data & Analytics

Managing Director, Dallas

Max Lufer

Max joined Resolution as the Managing Director of our Canadian operations in Toronto, before transferring to the US to open our business in Dallas in 2016. As Managing Director of Resolution’s Southwest operations, Max leads a team of digital marketers who work across our Southwest-based clients to drive strategy, innovation, and execution in SEM, Content Marketing and Social Media.

Max is a passionate digital marketing veteran with more than 15 years of experience driving performance media strategy, execution, process and insights for clients such as TD Bank, American Express, McDonald’s, Cisco, AT&T, P&G and Intel. Max believes that media strategy and planning must be data-driven and holistic, incorporating both offline and online data across devices to inform business decisions and overall methodology.


Managing Director


our team

We give the freedom to be brave, to try new things in our quest to build an agency that matters to its people and its clients.

If you’re looking for a fresh approach,

we would love to hear from you