We are




Tell It
Like It Is

We know it’s important to say exactly what we mean, always.

We believe in simplicity and clarity of thought.

People First

A positive, caring and united culture is the best foundation for driving performance.

We push to discover connections — between ideas and between people.

Smart Risks

We create our work with one eye to a microscope — one eye to a telescope.

We’re solutions obsessed and future focused. We make connections that drive action.

Before You Act

Results matter. We believe in smart thinking and intelligent action.

We don’t just say — we do. And, we have a legacy that proves it.

meet our



Chief Financial Officer

Jonavan Smith

With over 15 years of financial management experience, Jonavan is a seasoned decision maker and an expert in ensuring Resolution maximizes opportunities and sustains business growth. As Chief Financial Officer, Jonavan wears many hats as he oversees and directs the financial strategy and integrated operations for the entire organization. Jonavan manages annual billings for top global brands and orchestrates unique financial models, which has helped yield 6X the growth since coming on board to the agency in 2010.

Leveraging his expertise in data analysis and strategic business planning, Jonavan collaborates with leaders from Omnicom Media Group to define and execute all finance-related initiatives and plan for future growth, including budgeting, corporate reporting, forecasting and strategic planning. Prior to joining Resolution, Jonavan led portfolio accounting at Waterton Residential. He also spent five years at Ernst & Young, where he planned and executed financial operations audit for public and private companies in the manufacturing, healthcare, retail, and real estate industries.


Chief Financial Officer


Kate O'Brien

Kate brings more than 15 years of digital marketing and digital strategy experience to Resolution. With a knack for daring ideas and a vision for new solutions, she leads sales and marketing teams to new heights by inspiring those around her to find creative ways to better serve clients. Her extensive skillset includes strategic planning, project management, advertising and social media marketing. Prior to Resolution, Kate worked at Hearts & Science and Annalect where she worked to bring intelligent solutions to power client business.

Based in New York, Kate enjoys lending her expertise to pro bono consulting work and volunteering at Brooklyn Women’s Exchange, a nonprofit shop selling handmade and craft goods. She also serves as a board member for Strong Rope Brewery, that offers handcrafted local and organic ales. She holds a Bachelor of Science degree from Florida State University, where she studied Communications.



Managing Director, Integrated Planning

Dale Travis

Named a Media All-Star by Adweek and a recipient of the DTC Perspectives Vanguard award for innovation and expertise in media, Dale is our Managing Director of Integrated Planning. In this role, he is charged with leading the planning practice by bridging Marketing Science, Investment and Strategy into actionable and accountable plans.

Dale has worked on a wide range of accounts spanning several categories such as energy, retail, pharmaceutical, telecommunications, travel, consumer packaged goods, media/entertainment, and finance. The most prevalent theme in Dale’s experience, however, is designing responsive communications plans that drive consumer response in direct and tangible ways, be it at the cash register (virtual or physical) or through superior brand health metrics. He also has extensive experience in developing robust accountability solutions through econometric modeling that have helped clients improve marketing ROI, drive business results and justify marketing spend to C-suite executives.


Managing Director
Integrated Planning

Managing Director, Investment

Eileen Wrobel-Katz

As Managing Director of Video Investment at Resolution, Eileen leads the day to day management for our portfolio of clients. Eileen has over 20 years of industry experience and is responsible for Investment strategy development and our positioning in the TV/Video marketplace. She is instrumental in the development of proprietary advanced tools and technology that provide clients with speed, accuracy, efficiency and improved quality.

Eileen’s high-level strategic thinking, knowledge of industry trends and the marketplace, and work to push the industry forward make her a well-respected leader in the media community. In leading Resolution’s video investment negotiation process, she ensures that the team is poised to navigate Programmatic, OTT, VOD and addressable platforms in today’s marketplace. Recently, her multi-platform Performance Video executions on ABC Network, Gameshow Network and BET took home awards including OMMA, 360 Trailblazer and the DTC Perspective National Ad Award. And, in 2019, Eileen was selected as a recipient of the DTC Trailblazers Award for her leadership in the field.


Managing Director

New Business

and Press Enquiries

Kate O’Brien

New Business
[email protected]

Gretchen Sword

Press Enquiries
[email protected]

meet our

Client Transformation


Senior Director, Client Transformation Lead

Greg Altoonian

As a Client Transformation Lead at Resolution, Greg oversees digital marketing efforts with a data-first mentality and confidence that quality targeting will generate quality results. Greg has used his experience in cross-channel planning and programmatic buying to drive efficiencies for clients across many verticals including finance, consumer packaged goods, travel, and casino & gaming. His passion for digital media shines upon campaign launch, as Greg enjoys creative problem solving and analyzing data trends to continually improve performance. He holds a Bachelor of Science degree from the University of Missouri, where he studied Finance and Economics. In his free time, Greg is a recreational golfer, amateur home renovator, and an avid Dallas Stars fan.


Senior Director, Client Transformation Lead

Client Transformation Lead

Millie Diaz

A bold and passionate media agency veteran with over two decades of experience, Millie has a results-oriented approach to media planning that balances brand building with a resolute focus on performance. In her years at Resolution, Millie has led work on Direct-to-Patient campaigns across multiple therapeutic areas. She’s been responsible for leading large cross-functional strategy and activation teams that support her clients’ work in every aspect of their DTC promotional efforts including customer segmentation, strategic media planning, data/tech consultancy, precision-driven activation, and performance-based tracking and optimization. Millie is passionate about managing and inspiring teams. She believes strongly in media’s contribution as part of the marketing mix to help transform patient outcomes and as a success driver for commercial operations. Millie proudly celebrates every aspect of her culture and diverse background. She is passionate about putting intention into action as it relates to promoting diversity, equity, and inclusion in the workplace and beyond.


Managing Director, Client Transformation Lead
Client Transformation Lead

Steve DiRado

Team leader, strategy builder, and media expert, Steve DiRado, is passionate about making great brands famous. For the last two decades, Steve has built strategies, teams, and solutions for Omnicom’s biggest and most ambitious clients across Auto, CPG, Retail, and Entertainment. Currently, Steve leads a team of rockstar optimists on our DraftKings business, helping our amazing clients grow in the exciting new space of sports betting and NFTs. In addition to advertising, Steve has received an option deal for one of his screenplays, was once Charles Gordin’s intern, and believes this year will be different for the New York Jets.


Client Transformation Lead
Senior Director, Client Transformation Lead

Allie Hearon

Allie has over 10 years of experience in the industry across a variety of categories including CPG, pharmaceutical and finance. Currently, she is overseeing a growing book of CPG business here at Resolution, aiming to translate performance-first media plans to meaningful brand growth. Driven by results, her goal is to ensure all marketing dollars are tracked to a business outcome, allowing for confidence in plans and maximum opportunity for optimization and growth. In addition, Allie and her team prioritize bringing innovation to their clients, looking to test the boundaries and identify new ways to efficiently reach and convert consumers. In her spare time Allie loves to travel with friends and family, most often to her two favorite cities – London and Florence.


Senior Director, Client Transformation Lead
Client Transformation Lead

Ben Johnson

Ben is a proven marketing and communications leader with 20+ years of experience. He joined Resolution after supporting “blue chips,” and currently supports and collaborates with a number of challenger brands to intelligently and deliberately take on incumbents. Ben is focused on audience-first strategies that drive relevance in today’s fragmented media landscape. He believes that data and insights are critical to effective omni-channel strategy and activation. The accountability and outcomes is the yard-stick for modern marketers. He is energetic, pragmatic, and believes in finding the balance between creativity and accountability in the work we do for our clients. When not in the office, Ben is often in the mountains harassing trout, hiking to beautiful vistas, or just leaning into spotty network coverage and the change of pace.


Client Transformation Lead

Client Transformation Lead

Shana Pereira

A natural leader in work and life, Shana Pereira has an empathic ability to bring people together and the intuition on how to make the impossible possible. With 20 years of experience in marketing and media, Shana is masterful in directing and guides large-scale operating systems that drive cultural engagement, fast growth and lasting business impact. Shana currently serves as the Executive Director at Resolution Agency in the position of Global Lead for the Virgin Voyages account, leading a team of people in the US, UK and Australia. In her career, she has shown that the sky is the limit, from reimagining brand marketing to innovating digital media. Shana is a trusted c-suite advisor leading brave executives to take a leap into the unknown with faith that what is new, different and never-been-done-before are the answers to success. The results speak for themselves with Shana's teams having won more than 50 industry awards including Cannes Lions and HSMAI Best in Show. Brands include Virgin Australia, Tourism Australia, Qantas, Activision, Wells Fargo, Nike, CBS, NBC, WB, AT&T, Mitsubishi, Blackhawk Network, Carters as well as several non profits. Shana is also Chairman of the Board for the Global Organ Donation Education Network, a cause that is near and dear to her, being a heart and kidney transplant recipient herself.


Client Transformation Lead

Client Transformation Lead

Zach Stein

Zach Stein is a Sr. Director at the Resolution, Charlotte office. He’s been at Resolution for 6 years and has been in the advertising industry over 11. He is passionate about using data to tell strategic stories that offer media solutions to clients’ bottom-line needs. He prides himself on being innovative and forward thinking as well as always questioning current strategy to ensure we are guaranteeing the best possible outcomes. He wants to be first in market and the industry leader as often as possible. At home, he loves his wife, daughter, the brown dogs and multicolored cat – and plays music if time allows.


Senior Director, Client Transformation Lead

meet our



Paid Search Performance Lead

Cory Morrison

For over a decade, Cory has sharpened his skills in activation and account leadership experience with an emphasis on paid search. He has worked through several evolutions of the craft, as search behavior and advertising capabilities have matured. Using today’s best practices, Cory took an interest in “modern” paid search account structure, while working with Resolution’s account leads and partners to craft a comprehensive playbook on maximizing efficiency. As Resolution's Paid Search Performance Lead, Cory is responsible for the agency's search expertise and maturity. He has an active role in account team strategy, new and organic growth, onboarding, thought leadership, and training and development. Outside of work, Cory is a mountain biking beginner, woodworking hobbyist, and porch sitting expert.


Paid Search Performance Lead

SEO Team Lead

Sari Elzweig

Sari is an experienced leader tasked with overseeing the SEO team and driving Resolution Agency's Organic Search practice forward. Sari has experience in working across a large portfolio of DTC and B2B enterprise brands within the automotive, hospitality, pharmaceutical, CPG, and financial industries. Sari loves working with data to problem solve and has a track record of helping her clients reach performance goals through various strategic initiatives that improve user experience and search visibility. Sari is always looking to expand her digital expertise and is focused on Paid/PPC Integration, Conversion-Rate Optimization, and eCommerce. Prior to Resolution, Sari spent time at BrightEdge where she was a strategic consultant for up to 40 SEO agencies. In her spare time, Sari enjoys video games, playing the drums, and searching for the best tacos in the city.


SEO Team Lead

Jolie Taroff

Jolie has more than 20 years of experience in developing and implementing video campaigns for clients across all industries while effectively delivering maximum cost efficiency. She has worked across verticals such as Pharmaceutical, DTC, ecommerce, healthcare, telecommunications, and travel. Through established relationships with media vendors and network sales teams, Jolie drives cost efficiencies and world class integrations for our clients. Jolie has extensive experience with a hybrid approach to buying, while also utilizing her understanding of Direct Response to drive acquisitions in National Cable, Network, Syndication, and Local Broadcast . Along with her investment expertise, Jolie thrives on the constant evolution of the media landscape; her passion for emerging platforms and data driven technology has brought her to her current role in the advanced TV initiative within Resolution Agency. Outside of work, Jolie is a foodie who enjoys trying out newly opened restaurants in NYC with friends and loved ones.



Diversity, Equity,

and Inclusion

Resolution Agency puts its people first, and it embodies this value by committing to create a more diverse and inclusive work environment. We are on a mission to embed diversity, equity, and inclusion throughout all facets of our culture and work. We define these as:

  • Diversity: Putting people first starts with valuing the diversity of thought and lived experiences present within our agency and beyond.
  • Equity: We believe in fair treatment, access, and opportunity for all our people. We seek to remove any barriers that might prevent equality.
  • Inclusion: We are committed to creating an inclusive culture that is founded upon open communication, active listening, and learning. In our community, we want everyone to feel a sense of belonging and that their contributions are appreciated.

We are on a journey to nurture and harmonize diverse ideas, experiences, and people to achieve an inclusive culture of committed and forward-thinking individuals. Our strategy to accomplish this is guided by the 4C’s, our DEI pillars:

  • Culture: We strive to cultivate a culture of belonging that rewards curiosity, openness, and empathy.
  • Community: We support the advancement of our communities by sharing resources, knowledge, and opportunities.
  • Consciousness: We champion the growth of our employees by exposing them to the diversity of ideas, experiences, and backgrounds present within the agency and beyond.
  • Craft: We intentionally thread the principles of DE&I throughout all facets of our business to ensure that our employees, clients, and partners are beneficiaries of its positive impact.

Resolution Agency strives to give back and do our part to educate the next generation of digital leaders. Our team of dedicated Resolutors have raised their hands to partner with nonprofit organizations and schools. We have taught digital marketing workshops, conducted mock interviews, and hosted open house panels. More needs to be done, but we will continue to give back by sharing our social capital – connections, network, referrals – as much as our technical skills.


our team

Want to learn more? Hear from Resoluters and find out what it is like to work with us!

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